Welcome to the Apex. Are You Ready to Lead the Pack?
If you've ever dreamed of owning your own sim racing center, building something where motorsports passion and cutting-edge tech collide—your green flag is waving.
Apex Racing Lab isn’t just a sim racing lounge. It’s a movement. A premium destination for racing enthusiasts, sim competitors, and curious fans looking to feel every turn, every bump, every win.
Meet the Visionary: John DiCostanzo
Before launching one of America’s most beautifully designed sim racing lounges, John DiCostanzo built a successful career in the tech world—leading teams, building systems, and understanding how to scale high-performance operations.
But his heart belongs to racing.
As a lifelong motorsports junkie and racer, John knew there was a gap in the market. Not a place for gimmicks or watered-down arcade thrills—but a refined, authentic sim racing space that felt like a premium paddock lounge mixed with a world-class training facility.
With deep partnerships with the world’s top sim hardware brands and designers, John built Apex Racing Lab to deliver a pro-level racing experience in a luxurious, yet welcoming environment—complete with a full cocktail bar, moody lighting, and curated motorsports aesthetics. He now consults regularly with new sim center startups and is recognized as a thought leader in the sim racing community.
"Let’s build a world-class sim racing network—together!"
— John DiCostanzo, Founder, Apex Racing Lab
Why Franchise with us?
You’re Not Just Opening a Lounge. You’re Building a Racing Destination.
Franchise with Apex Racing Lab and join a family that’s passionate about bringing authentic, adrenaline-fueled motorsports experiences to every city in America.
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Construction & Design Support
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Sim Rig Setup & Maintenance
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Business & Marketing Guidance
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Tech & Back Office Systems
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Staff Training Playbook
Ready to be part of the apex grid?
Sim racing market = $15B by 2028
The sim racing industry is accelerating fast—set to grow by over $15 billion by 2028. Esports, streaming, and hit titles are fueling demand, while cities across the U.S. embrace motorsports culture. For millions of fans, sim racing is the entry point—and Apex Racing Lab is built to capture that momentum.
This is not an arcade. It’s a high-performance destination.
Compared to other entertainment and motorsports-themed franchise opportunities, Apex Racing Lab is premium-priced for a reason—our tech, aesthetic, and customer experience set a new standard.
- Franchise Fee: $30,000
- License Fee: 5%
- Marketing Fee: 1% national
- Start Up Costs: ~$450k-$850k (based on venue size)
Break-even: Avg. 9–15 months*
Compare that to other entertainment franchises, and you’ll see: ARL brings more horsepower for your dollar.
*Disclaimer: The estimated break-even range of 9–15 months is based on internal projections and averages from select locations. This figure is not a guarantee of performance, profitability, or specific results. Actual results may vary based on a variety of factors, including but not limited to location, operating costs, management, market conditions, and customer demand. Prospective franchisees should conduct their own due diligence and consult with financial and legal advisors before making any investment decision.
